Truth

Defining what matters
to people and why.

Visual Direction
Newspaper mastheads, Hermeticism and satellite weather imagery.

Truth is a cultural insights and strategy agency dedicated to helping brands understand what matters to people and why.

Their approach is a departure from industry standard, sterile focus groups — they look for real human insights by conducting research in relaxed, genuine environments.

Truth's visual identity was informed by traditional newspaper mastheads. The limited colour palette and pared back typography represents the agency as factual, honest and clear.

In photography, video and textural image, Truth needed to speak to both macro and micro levels of humanity.

Weather-satellite-like liquid marbling became the macro, and specifically commissioned moving and still portraits became the micro. Shot in both Ireland and the UK, the natural portraits became a core part of the launch campaign.

Keelin-Coyle_Designer_The-Tenth-Man_Truth_Brand-Identity 004

Role
Identity
Art Direction
Social Media Direction

Awards
100 archive selection 2020

Truth Talks; Conversations on the future with those who are shaping it. — Watch full interview.

Additional Credits CD: @richardseabrooke Strategy: Anna Burzlaff Head of studio: @derekdoyle90 DP: @james_clarke_dp @ddddiogo Photography: @elliusgrace@daraghsoden Sound: @breenbeen Motion: @davidpakenham Logo fine-tuning: @signaltype

Truth

Defining what matters
to people and why.

The Tenth Man

Visual Direction
Newspaper mastheads, Hermeticism and satellite weather imagery.

Truth is a cultural insights and strategy agency dedicated to helping brands understand what matters to people and why.

Their approach is a departure from industry standard, sterile focus groups — they look for real human insights by conducting research in relaxed, genuine environments.

Truth's visual identity was informed by traditional newspaper mastheads. The limited colour palette and pared back typography represents the agency as factual, honest and clear.

In photography, video and textural image, Truth needed to speak to both macro and micro levels of humanity.

Role
Identity
Art Direction
Social Media Direction

Awards
100 archive selection 2020

Truth Talks; Conversations on the future with those who are shaping it. — Watch full interview.

Truth

Defining what matters to people and why.

Truth

Defining what matters to people and why.

Services

Workplaces

Education

Talks

Exhibitions

Assistant Teaching

Defining what matters
to people and why.

Defining what matters
to people and why.