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Planet Beauty

A new beauty habitat for Brown Thomas.

Ten Four

 

Visual Direction
Seasonality
Natural Phenomena
Preservation & Respect

 

 

To define the visual language for a new beauty retail offering by Ireland’s luxury department store, Brown Thomas, opening in late February 2022.

Planet Beauty is a world where people have respect for each other, themselves and their planet. The direction for the brand and the launch campaign was focussed on preserving personal beauty and the planet.

 

 

Role
Identity
Creative Direction
On-set Art Direction

 

 

Additional Credits
Production: Ten Four
Photographer: Zoe Ardiff
Video Director: Saorla Houston
Videographer +edit: Sam Fallover
MUA: Ruth Brophy
Hair: Jake Ryan
Stylists: AYA Studios
Sound Design: Brian McNamara

 

 

Planet Beauty

A new beauty habitat for Brown Thomas.

Ten Four

 

Visual Direction
Seasonality
Natural Phenomena
Preservation & Respect

 

 

To define the visual language for a new beauty retail offering by Ireland’s luxury department store, Brown Thomas, opening in late February 2022.

Planet Beauty is a world where people have respect for each other, themselves and their planet. The direction for the brand and the launch campaign was focussed on preserving personal beauty and the planet.

 

 

Role
Identity
Creative Direction
On-set Art Direction

 

 

Additional Credits
Production: Ten Four
Photographer: Zoe Ardiff
Video Director: Saorla Houston
Videographer +edit: Sam Fallover
MUA: Ruth Brophy
Hair: Jake Ryan
Stylists: AYA Studios
Sound Design: Brian McNamara