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Keelin-Coyle-2021_AYA-Studios.H.001.2

 

AYA Studios

A mirrored identity for a styling duo.

With ongoing work for U2, Wild Youth, Paloma Faith and Armani; AYA Studios needed a name and a look to match their elite clientele.

 

@ayastudios.insta

 

Keelin-Coyle-2021_AYA-Studios_H006

 

Visual Direction
Pallindromes & Rorschach tests

 

Keelin-Coyle-2021_AYA-Studios_H007

Role

Naming
Strategy
Identity
Art Direction

 

 

Developing a new identity for company directors, Liz Bennett and Eva Maguire, became a joint effort. Together, we looked at how they work — they observe and enhance their clients' pre-existing style aesthetic.

The phrase ‘As you are’ captures their process; they capture and elevate how a client naturally present themselves. Before long 'As You Are' became AYA, and AYA Studios was born.

To reflect how AYA Studios is two minds coming together as one, every aspect of the AYA Studios identity is a mirror image, from the custom inkblot drawings, to their palindromic logo, to how their typography is set. The identity has helped build on their existing relationships and appeal to new clients in the global music industry.

 

Keelin Coyle 2021_AYA Studios_H.004

A-Y-A is a palindrome; it reads the same backward as forward. 

Keelin Coyle 2021_AYA Studios_H.005

Photography: Keelin Coyle
Model: Viva Ferguson
Stylist: Liz Bennett, Co-Director at AYA Studios

Keelin-Coyle-2021_AYA-Studios_V.001

 

Additional Credits
Photography: Keelin Coyle
Model: Viva Ferguson
Stylist: Liz Bennett, Co-Director at AYA Studios

Keelin-Coyle-2021_AYA-Studios.H.001.2

 

AYA Studios

A mirrored identity for a styling duo.

With ongoing work for U2, Wild Youth, Paloma Faith and Armani; AYA Studios needed a name and a look to match their elite clientele.

 

@ayastudios.insta

 

Keelin-Coyle-2021_AYA-Studios_H006

 

Visual Direction
Pallindromes & Rorschach tests

 

Keelin-Coyle-2021_AYA-Studios_H007

Role

Naming
Strategy
Identity
Art Direction

 

 

Developing a new identity for company directors, Liz Bennett and Eva Maguire, became a joint effort. Together, we looked at how they work — they observe and enhance their clients' pre-existing style aesthetic.

The phrase ‘As you are’ captures their process; they capture and elevate how a client naturally present themselves. Before long 'As You Are' became AYA, and AYA Studios was born.

To reflect how AYA Studios is two minds coming together as one, every aspect of the AYA Studios identity is a mirror image, from the custom inkblot drawings, to their palindromic logo, to how their typography is set. The identity has helped build on their existing relationships and appeal to new clients in the global music industry.

 

Keelin Coyle 2021_AYA Studios_H.004

A-Y-A is a palindrome; it reads the same backward as forward. 

Keelin Coyle 2021_AYA Studios_H.005
Keelin-Coyle-2021_AYA-Studios_V.001

 

Additional Credits
Photography: Keelin Coyle
Model: Viva Ferguson
Stylist: Liz Bennett, Co-Director at AYA Studios